Prop firm FXIFY has renewed its sustainability partnership with nonprofit WeForest, launching its second annual Earth Day campaign to combat deforestation in Tanzania. For every funded trading challenge purchased during the campaign period, FXIFY will plant a tree, with a 2025 goal of more than 15,000 trees.

The initiative builds on last year’s success, which saw over 5,000 traders contribute to the planting of 15,400 trees and the regeneration of 14 hectares of degraded land in Butiama Hills. According to the company, these efforts are estimated to capture over 1,300 tonnes of CO₂ over 20 years.

Peter Brown, Co-Founder of FXIFY, emphasized that growth “means more than numbers on a screen,” and that the campaign reflects the firm’s broader commitment to impact-driven trading.

The partnership with WeForest aims to restore ecosystems, improve biodiversity, and support local livelihoods through reforestation, beekeeping, and agroforestry training — particularly for women in the region.

This ESG-driven campaign not only empowers communities but also positions FXIFY as one of the few prop firms aligning performance with purpose.

Prop Insider will continue to spotlight prop firms integrating social impact into their brand, business model, and trader engagement strategies.

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